One key is to know your audience and what visual style they might be most receptive to. The first step is always to decide what style of explainer video will work best for your company given budget considerations, the brand and ultimate goals for the project.
Then, next time someone asks what your company does, you won’t have to do language limbo in front of them… So, here are five key areas you’ll want to be cognizant of if you’re going to create such a video.
Having just gone through the process, we thought it would be good to share a few tips from our pursuit to help you produce your own.ĥ Steps for creating an engaging explainer video Recently, I helped produce an explainer for ClearVoice that used touches of humor and motion graphics to give a sense of the service. It’s important to understand what it is you actually need to be since unfocused videos may not deliver optimal ROI. If you have any question about what kind of video you should be trying to make for your company, here’s a quick breakdown of different types. These range from the classic whiteboard approach to a classic 2D animation (such as what HeadSpace employs) to 3D animation, which can work well for products with more dynamic visuals. There are many other approaches - more friendly to the bottom line - that are more common these days given practicality. But humor and live-action aren’t the only way to go. In addition, each video positively impacted business and awareness, delivering viral performances at 26+ million, 98+ million, and 5+ million views respectively - generating impressive earned-media numbers along the way. Not only did they enlighten their audiences about products new to market, but they were groundbreakingly innovative and creative AF. Witness three of the all-time greats in the form of Dollar Shave Club, Dr. If you’re going to win attention at the very least - and brand advocacy at the very most - you need your explainer video to score on multiple levels. If there’s one thing good about the glut of digital videos we consume daily, it’s that the demand for quality has gone up while our collective tolerance for being sold to has gone down. The good news is that we all like entertainment. Having a hard time explaining what you do as a company? It's time to dive into the fast-evolving art form that is the #explainervideo. A cross-breed between a commercial and product video designed to dazzle the digital generation. The best increase traffic, conversions and awareness, serving as a fun and engaging device used across a company’s site and marketing channels.īut perhaps it’s the style in which this gets done that separates an ‘explainer’ from a product video as the best delight their audiences in an entertaining fashion using anything from animation to live-action - to keep audience attention from first moment to end.
In essence, an explainer video is a short 1- to 3-minute video that breaks down who a company is, the product they sell (or service they provide) and how both of these can help their customers.
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